A Singing Mammogram? #AllKindsOfWrong

I hate Pinktober to begin with. I avoid the stores, shut down the requests for donations, and prefer to hibernate until Movember. But METAvivor has much work to do and we don’t have time for distractions. Until this arrived in my email today: 

This is so many kinds of wrong the the words are jumbled in my head. Let’s dissect, shall we?

  • “Boobs ba boobs ba boobs ta tata.” Really? Is there a male body part that is EVER talked about that way? EVER?
  • “Dudes and babies love em.” Well, great, because my breast were all about being available for others to love. How very hetero of them…
  • “B cups or DDs, E, Fs, we love you Gs.” And if women sang about penis size, would it STILL be charming?
  • And bringing it home, “Please don’t forget to share this reminder to check your pair.” Thanks for that! Care to get mine from pathology for me? (It’s not as easy as you think…)

I’ll ask the questions we always ask…

  • If this were another kind of cancer, what is the chance we’d see an upbeat, retro video using nearly every slang term for a body part? Can you see it for prostate? Testicular cancer?
  • Why, if advocates can figure out that this is about biology and not early detection, can’t Komen?
  • How is it that we are still treating women like children? Cutesy songs to remind us to check our boobies?

Ultimately, I would love to know how the HELL anyone at Komen think this acceptable? I was as optimistic as anyone about the changes at the top, and I appreciate that this is the local LA chapter, but seriously NO ONE at ANY level of Komen could see how demeaning, sexist, insulting, and vile this is?

I know – I’ll be told by many to lighten up, that I take this too seriously. So my questions for those who think this is cute and that I’m over-reacting:

  • How lightly shall I take my fatal cancer? What’s the right level of “cute” for you?
  • And how the HELL do I explain to my teenage son to RESPECT WOMEN when this crap is out there?

Seriously, I still can’t think straight. PLEASE jump right into the conversation!

67 Comments (+add yours?)

  1. Ruth Rainwater
    Oct 14, 2014 @ 17:30:10

    Oh. My. God. Was anybody thinking at all about this? It isn’t cute, and you’re not overreacting.


  2. The Accidental Amazon
    Oct 14, 2014 @ 17:32:44

    I’m nauseous.


  3. Ruth Rainwater
    Oct 14, 2014 @ 17:36:35

    I found the video on You tube and left a blistering comment. I’ll probably get flamed for it, but you know what, I don’t care!


  4. Carol
    Oct 14, 2014 @ 17:47:36

    This is unbelievable and disgusting. Where are their brains?! NO WONDER so many people don’t take breast cancer seriously, why should they when this is how the most recognizable breast cancer charity treats it?! But its how they keep everyone “feeling good” and therefore, donating $$. Because a cheery, positive attitude is all it takes, didn’t you know?! UGH is right. They should be ashamed.


    • Lori
      Oct 14, 2014 @ 20:35:42

      I couldn’t agree more! This is horrifying to me as both an MBC patient and as a woman. I still can’t quite get my head around the idea that Komen could sink this low.


  5. Scorchy
    Oct 14, 2014 @ 18:26:42

    They seem nice.


  6. nancyspoint
    Oct 14, 2014 @ 19:30:39

    Hi Lori,
    I’m speechless…


  7. kuchenhexe
    Oct 14, 2014 @ 21:59:41

    I’m still jaw-dropping over this and brain-spluttering in incoherent rage and indignation. This is so very NOT okay on every single level. I can’t even with them. Seriously. *flips tables.




    • kuchenhexe
      Oct 14, 2014 @ 22:01:18

      I didn’t realize my blog URL was part of what I C&Ped out of the Lazarus app when I lost my comment while messing around with my WordPress login. Sorry. *splutters more*


      • Lori
        Oct 14, 2014 @ 22:06:28

        Unless you want me to remove it, I’m thrilled for you to have it in there!

      • kuchenhexe
        Oct 14, 2014 @ 22:09:21

        It can stay, I was just apologizing because I didn’t mean to pimp mine. :D;;; I still keep trying for something coherent to say but my brain keeps reverting back to incoherent profanities and anatomically-impossible suggestions for KomenLA.

      • Lori
        Oct 14, 2014 @ 22:10:46

        Oh, I am right there with you. And pimp away!

  8. Linda Shore Rochon
    Oct 15, 2014 @ 06:07:11

    You’re right on, this is worse than appalling!


  9. Elizabeth J.
    Oct 15, 2014 @ 08:20:54

    Taught elementary music for years. Did a lot of silly stuff, parodies, spoofs, etc. Some subjects are OK to make fun of. Breast cancer is NOT one of those subjects! I couldn’t even watch the whole thing.


  10. marcy westerling
    Oct 15, 2014 @ 09:33:16

    I say par for the course. Pure komen – corrupt, insincere and entirely thoughtless.now they have also done much good. Now is the time to make stand up two cancer a finding focus.
    Thanks for telling this story so well!
    warmly, marcy


  11. jschoger
    Oct 15, 2014 @ 13:46:13

    I thought it would be hard to beat buckets for the cure or tracking for the cure….this one is right up there.


  12. Lisa Frost
    Oct 16, 2014 @ 06:59:18

    Nope you are right, all about the damn boobs..no other body part! No words…


  13. Leanne Elnicki
    Oct 16, 2014 @ 09:28:28

    I see they’ve now disabled comments. Too bad. I had so much to say…


  14. navabrahe
    Oct 16, 2014 @ 09:42:57

    As I prepare to go for my weekly chemo treatment, this was the last thing I wanted to see. How about we tell all the men to “jumble their scrotum” if we must “take care of [our] boobies”?


  15. Devon
    Oct 16, 2014 @ 09:47:32

    Wow! You are totally right by being upset about this, I’m personally offended that Komen thinks this is a funny singing matter. Mammograms are NOT fun, and finding out you have cancer is even less fun. What in the hell are these people thinking??


  16. thebreastlife
    Oct 16, 2014 @ 10:29:00

    Reblogged this on thebreastlife and commented:
    The worst video ever. More Breast Cancer Awareness #fail.


  17. thebreastlife
    Oct 16, 2014 @ 10:35:27

    It’s unbelievable that this sexist and objectifying approach to a deadly disease (not to mention perpetuating bad science) has somehow become acceptable. Where is the outcry from feminist organizations/bloggers/websites? Just awful.


    • Lori
      Oct 16, 2014 @ 10:55:14

      I completely agree that this is demeaning of women, diminishes the disease, and demands attention! Days later I am still stunned that ANYONE thought this appropriate. It remains on the Komen LA website as front page news. #shameful!


  18. Christine MacDonald Anderson
    Oct 16, 2014 @ 10:48:55

    My husband lost his mother and grandmother to breast cancer…somehow he doesn’t think this is cute (she said sarcastically)…hmmm this gem and the whole save the boobs and save the tatas thing is idiotic and downplays how serious breast cancer is. WTH 😦


    • Lori
      Oct 16, 2014 @ 10:56:29

      I am deeply sorry for your losses. This is not cute, breast cancer is not cute, and Komen perpetuating the “lightheartedness” of breast cancer is decidedly NOT cute!


  19. Wendy Blyth
    Oct 16, 2014 @ 12:05:07

    This is quite possibly the most horrifying thing I’ve seen yet this month.


  20. Gayle
    Oct 16, 2014 @ 12:54:11

    WowI Just wow! I actually have tears in my eyes from how sad and offensive I find this. Cancer isn’t cute or funny any where and/or any time. How do we STOP it. I didn’t watch all of it because I realized if they get views, then it gets shared more. Maybe if we complained Youtube would block it.
    I, like you, can’t get excited about Pinktober.


  21. FireRose
    Oct 16, 2014 @ 13:26:01

    I won’t even watch the video – I don’t want someone to see a page view and think that there is another stupid, f**kin sheeple who supports this sexist, misogynistic, infantile treatment of women, diseases, and science! The level of BS that turns “Pink for the TaTas”, but NOT “Purple for the Cocks” makes me want to chew stel and spit nails. I have to admit, it was Wendy Blyth who REALLY opened my eyes, but even before that, I saw the commercialization of MY breasts as offensive. I’m expected to be thankful that OTHERS want MY breasts to be healthy – so they can what???? help me with the breast surgery I want/need? Buy my bras that don’t fit right? Help me find shirts that fit? BAH. Time to go have a Scotch for the TaTa’s! And maybe a beer chaser for th….. nope – PG13!

    *Full disclosure – i don’t have, nor ever had (thank goddess) breast cancer, but I still hate people looking at my screwy chest in the month of my birthday and anniversary and thinking “poor gal, se must support Pink for others now” feh


    • Lori
      Oct 16, 2014 @ 14:33:25

      Thanks for reading! I most certainly agree that this runs far deeper than a breast cancer issue. I’m equally as incensed over the belittling of women and what it teachers children!


  22. arlee
    Oct 16, 2014 @ 14:43:32

    patronizing, condescending, belittling and objectifying—little boys being “cool for the cause”–i think not.


  23. heartchalice
    Oct 16, 2014 @ 15:27:42

    OMG…it’s appalling!! I recall after being diagnosed with DCIS Stage 0 in August of last year, that seeing all the pink in the weeks prior to my lumpectomy made me want to throw up. And I love the color pink…


  24. dp4peace
    Oct 16, 2014 @ 17:31:07

    Wow! This is so absolutely pathetic…and sad….and WRONG on so many levels. I am stunned that a so-called breast cancer charity would actually put this out with their name on it! I have a lot to say about this whole ridiculous pink awareness topic…I wrote an article last year on my blog (DCIS411.com) regarding the problem with the hype, the overselling and the (false) claims of mammograms and catchy phrases (early detection saves lives) as the solution to our breast cancer epidemic.



    • Lori
      Oct 16, 2014 @ 22:23:06

      Thanks for sharing your blog. And I agree, for a supposed advocate for breast cancer patients, this is simply horrible. And what continues to boggle my mind – women from all corners think its adorable. UGH


  25. Gwen O'Brien
    Oct 17, 2014 @ 04:18:22

    I think Penises on Parade for testicular and prostate cancer. Seriously though, this is most vile. And I can’t even…just can’t even. You rock Lori! Keep up the good work m’dear!!!


  26. Get Your Lens On
    Oct 17, 2014 @ 19:55:05

    Oh my god this is just too crass to be for real surely? I have had BC twice in my life and I find this insulting, demeaning, uncalled for, sexist and downright offensive ! take care of your boobies cos men and babies love ’em??? Really?? What about so that you dont get a fatal or life threatening disease? This is obviously an American ad, I am in Australia and I just don’t think it would fly here without outrage. Like you Lori…. I cringe and hide when this Pinktober stuff starts …. The other day I was approached by two young men ( 20 odd) at a kiosk in a shopping centre, they were spreading the pink message etc etc….. I decided to engage them in a meaningful convo that they wouldnt forget….. told them all about my life ….. normally I wouldn’t do that but I was in a positive mood and couldn’t really see why two young men should be working on behalf of the Breast cancer foundation….. oh yes… because they get paid to promote it :/


  27. kellbrigan
    Oct 18, 2014 @ 06:43:57

    And, of course, there’s no way to comment on the video. I suggest reporting the video to YouTube as promoting hatred.


  28. kellbrigan
    Oct 18, 2014 @ 06:45:01

    And, of course, there’s no way, anywhere, to comment directly on the video. I recommend reporting them to YouTube.


  29. Al
    Oct 24, 2014 @ 18:13:59

    Komen is just a bad outfit. Any organization who holds their fundraising based on saving lives, then funds the killing of innocent children beyond disgusting.


    • Lori
      Oct 24, 2014 @ 20:55:08

      I’m not sure what you mean by Komen killing innocent children. If you are referring to their contribution to Planned Parenthood, their donations were used strictly for breast care such as manmography.


      • kellbrigan
        Oct 24, 2014 @ 22:04:34

        Planned Parenthood only refers people for mammograms. Overwhelmingly, their income comes from abortion. And, even people who are not pro-life must admit that *any* involvement with abortion is not within the scope of Komen’s mission. The argument that Komen funding went only for mammogram referrals is meaningless — there is no way to separate the funding because the few referrals they performed happened within the same infrastructure as the abortions — the same office, using the same facilities, etc. And, any funds opened up by covering the “mammogram budget” (even though none has ever existed) would by definition open up exactly the same amount of funding to further support the primary activity of performing abortions.

        There are plenty of ways to support mammogram as a general screening (putting aside the discussion of whether or not this itself contributes to all-cause death and injury, or may even increase cancer incidence) without being involved in any way with abortion. There’s simply no need to mix the issues, and that Komen chose to do so is more than enough reason to have nothing to do with them. And, their weaseling over the entire issue, cooperating with lies from Planned Parenthood, then stopping their association, then reestablishing their association with PP, etc. etc. just shows how little respect they have for any women, or even for their own cause, and especially how little regard they have for women who believe abortion is murder.

      • kellbrigan
        Oct 24, 2014 @ 22:09:30

        Link to FactCheck article (the link in the lifenews articles is broken):


  30. Beth
    Oct 24, 2014 @ 20:51:22

    What in the actual fuck.


  31. Lori
    Oct 25, 2014 @ 16:22:45

    My goal with this blog is to share my personal opinions, generally about breast cancer, and to provide an open forum for breast cancer debate. I would be grateful if comments could be limited to the scope of the blog post and not divert into marginally related, hot-button debates. I will, in the future, delete comments that are negatively provocative. Thanks for respecting this space.


  32. karen sutherland
    Nov 18, 2014 @ 14:30:42

    dear Lori,

    I have no idea how I missed this post, and am so sorry to be so late to the conversation. just before sitting down with my laptop, I had a little snack. then read your post and watched that atrociously hideous video. within a few seconds I could feel my stomach lurching, and an all out struggle to keep from vomiting. nothing – not EVER has affected me so viscerally – not even what I witnessed in 30 years of being a hospice nurse.

    komen’s clusterfuck of denial is beyond evil, and evil has power. but I believe that in the end, the truth will triumph and when it does, when the evil is dispelled, I sincerely hope it turns itself onto komen, chews it up and spits it out.

    uh oh, gotta stop writing – gulp, I’m nauseous AGAIN.


    • kellbrigan
      Nov 18, 2014 @ 16:22:49

      What you said. Have you thought of doing a book, i.e. telling the truth about people in hospice, without all the let’s-not-make-the-people-who-still-think-they’re-immortal-uncomfortable prettification? It’s certainly needed!


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  35. Sonya Rose
    Jan 16, 2015 @ 16:07:36

    My husband had worked on this PSA as Production Assistant. He was just work for hire. The only people who had creative input was the Client [Susan G. Komen] and Agency.

    He brought home the big pink balloons for me from Susan G. Komen that day and my dog pooped them all for his birthday. This is all the help that we have ever received from the company — those big pink balloons.

    I had reached out long ago in desperation, but our family and friends came together to help out what they could in my breast cancer battle. I have not yet recovered. The severe double vision, ear ringing, and a host of other problems are truly killing me, but I haven’t given up.

    This video made me cry. I had a double mastectomy (lots of treatments and other surgeries) and now, I just found another lump.

    I just wish to say that a mammogram never saved my life. Maybe, for others, but not mine. My breast cancer flew under the radar for years; until I had a dream one day, almost 4 years ago to this date, of a big woman who told me to get my breasts immediately checked. This giant lady angel revealed to me in a vision that I have breast cancer and she is the one who truly saved me. Although, it has been a constant struggle since, and I wonder why she intervened… {My breast cancer began growing after toxic exposure on 9/11, and I am BRCA positive.}

    If I were in charge, I would have immediately shut this production down. Then used all the money in making it, hundreds of thousands, towards research for a CURE and personally helping out breast cancer survivors and their families. How wonderful it would have been to help pay some bills and I would have had the opportunity to have flown home and celebrate with my mother for her 80th Birthday.

    I pray that I’ll be able to shake this one off. This by far was the worst…


    • Lori
      Jan 27, 2015 @ 16:58:03

      Hi Sonya! I am only just getting to your comment – my apologies!! I agree this is about the worst I’ve seen as well, and you are spot on about what might have been done with the money.

      Your comment reminds me of a friend who was diagnosed just months after her “clean” mammogram. Mammograms are so limited, and cancer does not follow the rule…

      Thanks for reading and sharing!!


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