Over the Line! (Repost)

The post below first appeared in January of this year, but has been getting a lot of attention lately, so I’m bumping it back up to the top.

I’m not sure which surprises me more…

the vile, disgusting, stomach-churning, pull-out-your hair angering “iGoPink” campaign for Breast Cancer Charities of America…

or the fact that this stuff still shocks me.

I thought we hit a new low with the 5-Hour Energy Pink Lemonade “jingle.” And in fact, we probably did. But this takes the cake…

An article by Deborah Dunham discusses the campaign, and how people are responding. I hope it reflects growing unrest. And what of Breast Cancer Charities of America? Unfortunately I don’t unpack the numbers well, but they can be found here. It seems the organization does some good work. The Help Now Fund provides for the direct financial support of breast cancer patients to offset their rent and utility expenses while undergoing treatment and in 2011 they sent nearly $9M in medications overseas to places like Central America and Africa.

But at what cost to women who don’t need the help of a nude Gretchen Christine (Real Housewives of Orange County) to feel horrible about their scarred, mutilated  breast cancer-effected bodies.

Perhaps more amazing is the fact that Breast Cancer Charities of America doesn’t seem to see the shame in what they are promoting. And I’m sure their annual “Stiletto Sprint” is a winner too!

Is it yet another good idea gone bad? A straying from mission a la Komen? In fact, it seems there is a lot of straying from mission in the breast cancer world these days. National Breast Cancer Coalition seems to still not understand that it is metastatic disease that kills, and while they continue to focus on their Deadline 2020 marketing campaign and the Artemis vaccine, they are also asking their “leadership” to cough up another $1000 for the privilege of being on the inside of their recruitment machine. And yet they fail to hear the voices of those they seek to recruit.

We rant, we rave, we educate…and it might just be from my vantage point, but it seems to be getting worse, not better. Yes, I will be painted as a reactionary, be told to “lighten up,” that I’m too easily offended. I’m ok with that. But the thing is, it has got to end. Perhaps we’re getting the message out, but at the rate change is coming… We can blog, we can boycott, but how do we get them to listen?

12 Comments (+add yours?)

  1. The Accidental Amazon
    Oct 02, 2013 @ 18:29:09



  2. dorisannprice
    Oct 02, 2013 @ 18:42:55



  3. The Dirty Pink Underbelly
    Oct 02, 2013 @ 18:55:00

    Objectification and sexualization of the disease, of women. National Boobie Awareness Month. I feel like we talk until we are blue in the face, but the pink is so pervasive. It’s like a cult. *nod to the Accidental Amazon regarding drinking the pink kool-aid. All we can do is keep saying it.


    • Lori
      Oct 02, 2013 @ 21:39:33

      I hear you…but I think it might be getting better. I was at the market yesterday and came across only 2 punk displays. Both clearly stated who was getting the money and how much money would be given. Baby steps…


  4. karen sutherland
    Oct 02, 2013 @ 20:45:35

    an absolute travesty.


  5. teddybearwannabe
    Oct 02, 2013 @ 22:06:44

    Great quote from a Marie Claire article from a couple of years ago

    “Case in point: Though its moniker suggests it presides over a vast network, The Breast Cancer Charities of America is a tiny, three-woman outfit operating just outside Houston that banked $2 million in 2009, mostly through telemarketers. (Founder Erica Harvey says she came up with the name “with a team of marketing consultants.”) “Any bozo can set up [a charity] and start soliciting,” adds Borochoff.”



  6. Linda
    Oct 03, 2013 @ 12:07:52

    Thanks for re-posting (missed it the first time) though it is unfortunate that such a campaign exists and prompts you to do so. Improving in baby steps is better than nothing, as you commented, but can be very frustrating.


  7. teddybearwannabe
    Oct 03, 2013 @ 13:32:55

    Do you think we could all go to the same Air Brushing Salon?


  8. Trackback: Weekly Round Up – The Pinktober Edition | Journeying Beyond Breast Cancer
  9. Carolyn Frayn
    Oct 06, 2013 @ 10:38:05

    Pretend that I hit the unlike button, or the I’m completely disgusted button.


  10. eileen@womaninthehat.com
    Oct 06, 2013 @ 11:04:25

    Count me repulsed.


  11. Trackback: In the Midst of Pinktober: Remember Metastatic Breast Cancer | Medivizor

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