The post below first appeared in January of this year, but has been getting a lot of attention lately, so I’m bumping it back up to the top.
I’m not sure which surprises me more…
the vile, disgusting, stomach-churning, pull-out-your hair angering “iGoPink” campaign for Breast Cancer Charities of America…
or the fact that this stuff still shocks me.
I thought we hit a new low with the 5-Hour Energy Pink Lemonade “jingle.” And in fact, we probably did. But this takes the cake…
An article by Deborah Dunham discusses the campaign, and how people are responding. I hope it reflects growing unrest. And what of Breast Cancer Charities of America? Unfortunately I don’t unpack the numbers well, but they can be found here. It seems the organization does some good work. The Help Now Fund provides for the direct financial support of breast cancer patients to offset their rent and utility expenses while undergoing treatment and in 2011 they sent nearly $9M in medications overseas to places like Central America and Africa.
But at what cost to women who don’t need the help of a nude Gretchen Christine (Real Housewives of Orange County) to feel horrible about their scarred, mutilated breast cancer-effected bodies.
Perhaps more amazing is the fact that Breast Cancer Charities of America doesn’t seem to see the shame in what they are promoting. And I’m sure their annual “Stiletto Sprint” is a winner too!
Is it yet another good idea gone bad? A straying from mission a la Komen? In fact, it seems there is a lot of straying from mission in the breast cancer world these days. National Breast Cancer Coalition seems to still not understand that it is metastatic disease that kills, and while they continue to focus on their Deadline 2020 marketing campaign and the Artemis vaccine, they are also asking their “leadership” to cough up another $1000 for the privilege of being on the inside of their recruitment machine. And yet they fail to hear the voices of those they seek to recruit.
We rant, we rave, we educate…and it might just be from my vantage point, but it seems to be getting worse, not better. Yes, I will be painted as a reactionary, be told to “lighten up,” that I’m too easily offended. I’m ok with that. But the thing is, it has got to end. Perhaps we’re getting the message out, but at the rate change is coming… We can blog, we can boycott, but how do we get them to listen?