I know, it’s supposed to be over. But anyone living with, or loving someone with, breast cancer knows it’s never over. Pink-tober may be more offensive than the other 11 months of the year, but breast cancer is always around, whether it’s front and center, or lurking in the dark.
November is always a relief for me. I am happy to hand the pink spotlight over to the Movember crowd and just crawl into a hole for a while. But on the VERY last day of October, THIS was brought to my attention. (You have to see it to believe it!) Pink Lemonade Spot
The irony is I had actually thought we had greater moderation this year, and even fantasized that we might be getting through to the “powers that be” with our message.There was a little less pink at the mall, fewer fast-food tie-ins…
I’m not even sure I can count the ways that this 5-Hour Energy spot offends me, but I can’t help wonder what the singer/actress was thinking (or, channeling Tagg Romeny, how satisfying it could be to slug her).
While optimistic about this past “breast cancer season,” I dare say 5-Hour Energy has brought us a step back: when fighting breast cancer is “swell” and put to a jingle, something is very, very wrong.