What Breast Cancer Awareness SHOULD Look Like

This just in from Scotland:

Link to video here

Breast cancer ads use real pictures(UKPA) – 2 hours ago 

A groundbreaking new health campaign in Scotland is the first in the UK to show real pictures of women’s breasts that have been affected by cancer.Actress and comedian Elaine C Smith, whose mother died from breast cancer, is fronting the awareness-raising campaign.Television adverts, to be shown after the 9pm watershed, feature her holding up a series of placards showing breasts displaying symptoms of the disease.The campaign carries the message that lumps are not the only sign of cancer.Smith, who starred in Rab C Nesbitt, said: “For some, the campaign might be shocking but as far as I’m concerned if this saves one life, it is absolutely worth it.”The campaign is part of a £30 million Scottish Government initiative which aims to increase the number of cases of cancer detected early by 25%.Smith said: “For too many years women have been confused and scared about what to look for. This campaign should help inform people about some of the signs related to breast cancer and encourage them to seek help.”I am proud that this campaign will help to educate and inform women and men because increased awareness will save lives. I lost my own mum to breast cancer and I know that if she had seen this campaign she would have known what she was looking for and perhaps visited the doctor and been checked much earlier.”Scotland’s Health Secretary Nicola Sturgeon said the adverts take a “bold approach which has not been used before”.She said: “Women can often be confused about what to look for and it is important that we get the message across that it’s not just lumps that can be a sign of breast cancer. I hope that this drive will get people talking about breast cancer and encourage people to become more aware of the signs and symptoms.

“Copyright © 2012 The Press Association. All rights reserved.”

10 Comments (+add yours?)

  1. The Savvy Sister
    Sep 04, 2012 @ 07:17:20

    I would also love to be able to show what a torso looks like after a double mastectomy for all those people who tell me how “lucky I am” to get “brand new boobs” I would show them that and say “How do ya like ’em now?”


  2. Scorchy
    Sep 04, 2012 @ 07:20:28

    Yes! This is EXACTLY what is needed. and perhaps step it up a tad further by showing real images of breast cancer–not mastectomy scars. Swollen or contracted breasts, dimpling, and,yes, even necrosis. This isn’t pink ribbon fashion. This is a potentially life threatening disease.


  3. jbaird
    Sep 04, 2012 @ 07:29:29

    I am so gratified to learn this. Thanks for the encouraging news. May other governments follow! xox


  4. DrAttai
    Sep 04, 2012 @ 07:38:14

    Very encouraging!


  5. Facing Cancer (@cancer2gether)
    Sep 04, 2012 @ 08:10:58

    Sounds like a very direct approach, which is exactly what women need to become informed. Thanks for sharing this news!


  6. raven's witch
    Sep 04, 2012 @ 09:01:33

    Reblogged this on Raven's Witch and commented:
    as i have posted before…please do self examinations and get regular mammograms.


  7. Cara Novy-Bennewitz (@CancerNavig8tor)
    Sep 06, 2012 @ 03:58:55

    Proof that a picture is worth a thousand words!


  8. NotDownOrOut
    Sep 07, 2012 @ 03:55:44

    Thank you for posting the link to the video. Based on my past experiences, I am more likely to have a friend or family member ask me if something looks or sounds like a problem than I might have imagined (not even playing a doctor on TV). I want to be ready to say, “let’s make the phone call together and get it checked out.” I think the scariest moment for most people is before they know . . . . It doesn’t matter what it is that they don’t know, suspicion, intuition, surprise, dread, or some sad soup of these emotions is far more paralyzing for me than what follows. Knowledge is empowering. Thanks again for posting.


  9. feistybluegecko
    Sep 07, 2012 @ 07:03:55

    This one is very close to my heart – Elaine C Smith is an amazing woman, and of course a very well known Scottish personality. I am pleased (and proud) to see Scotland taking this initiative, although like others I also think it could go further. And I do wish I had known of the other signs…


  10. Heather Swift
    Sep 22, 2012 @ 09:46:23

    Reblogged this on takeawareness2action.


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